Why did Ford shares sink after steep price cuts for electric pick-up truck?
07/18/2023 •
The steep price cuts on Ford's electric pickup truck raised concerns about the company's profitability. — The majority of commenters expressed worry about the financial implications of Ford's decision, suggesting that it might lead to losses or compromised profitability. Despite some positive sentiments about increased affordability and market competition, the majority leaned towards negative or skeptical views.
Stats
| 62% | 38 | Bluesky |
| 33% | 20 | |
| 5% | 3 | Hacker News |
| 53% | Neutral |
| 25% | Negative |
| 21% | Positive |
| 41% | 😱 Fear |
| 39% | 😡 Anger |
| 13% | 😃 Joy |
| 7% | 😢 Sadness |
| 0% | 🥰 Love |
| 0% | 😯 Surprise |
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Story
- Several people believe Ford's decision to slash prices on the F-150 Electric Pickup Truck could negatively impact the company's profitability and stock performance.
- Contrarily, others see Ford's price cuts as a strategic move to gain a competitive edge in the electric vehicle market and potentially increase market share.
- Positive sentiment towards Ford's decision indicates that some people find the price cuts encouraging and impressive, citing Ford's triple production capacity at the Rouge and improved efficiencies through re-engineering.
- Some individuals appreciate Ford's strategy of creating an electric truck based on existing models and view it as a successful project despite initial doubts.
- There are criticisms towards the Cybertruck, implying its relevancy has diminished compared to the electric F-150.
- Concerns were raised that dealerships may increase prices despite Ford's price cuts.
- There are speculations that Ford may not have made a profit on any EV sold yet, hence further reducing prices could lead to even bigger losses per vehicle sold.
- Individuals believe that dealerships may have pressured or influenced Ford to lower prices, potentially compromising profitability.
- Some individuals felt that the Cybertruck had become irrelevant in light of Ford's price cuts, viewing Ford's electric F-150 as a more practical option.
- Some people are seeking expert analysis or commentary on Ford's price cuts.
- The cheapest model of the F-150 Lightning is now priced under $50,000 due to the price cuts.
- There are comments from individuals who express surprise and enthusiasm about the substantial price cuts of $6,000 to $10,000 on the F-150 Lightning.
- Some commenters expressed skepticism or doubt about Ford's price reductions on the F-150 Lightning.
- Some commenters compare Ford's electric truck pricing to Tesla's Cybertruck and find humor in Ford reducing prices.
- Commenters believe Ford's decision to cut prices on the F-150 Lightning is driven by concerns about competition, particularly from Tesla's Cybertruck.
- Some commenters find the design of the F-150 Lightning unappealing or even "hideous".
- Commenters perceive Ford's price cuts on the F-150 Lightning as a response to intensifying EV wars in the market.
- A commenter suggests that Ford's decision to lower prices on the F-150 Lightning has negatively affected EV margins across the industry.
- There were initial doubts about Ford's decision to create an electric truck based on existing models.
- Some individuals highlight the positive aspects of Ford's decision to reduce prices, such as the significant price cuts, and Ford's increased production capacity at the Rouge.
- Some people find the timing of Ford's price cuts interesting and speculate that it is a response to the hype around the Cybertruck.
- Some commenters express surprise at Ford's high-priced Platinum model, which costs $100k.
- There are concerns about Ford's understanding of working-class individuals due to their high-priced models.
- Some commenters worry that Ford's price reduction could indicate a lack of demand for the vehicles or potential quality issues.
- Other commenters express concern about Ford's decision to lower prices for their electric pick-up truck and question whether the price reduction is a desperate attempt to boost sales rather than a strategic move.